Invicta Watch Group is an American watch company. The company markets under the name "Invicta Watch Company" and is marketed by Clay Greenwood of Utah. Invicta was a company founded in 1837 by Raphael Picard in La Chaux-de-Fonds, Switzerland. The Picard family owned and operated the company that produced Swiss mechanical watches until the quartz movement revolution of the early 1970s. In 1991, the company was bought by an investment company based in the United States. The corporate headquarters was moved to Basel, Switzerland, where the company also operates its customer service center. Invicta Watch Group president Eyal Lalo is a third-generation watchmaker whose family has been involved with Invicta for many years. Its brands include Invicta, TechnoMarine, S. Coifman and Glycine.

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